Our Journey

The DevSwaD Journey – From a Crisis to a Mission

The story of DevSwaD began in 2020, during one of the most challenging periods in recent history — the first wave of the COVID-19 pandemic.

As the nationwide lockdown brought normal life to a standstill, many farmers in Bhagalpur and nearby regions of Bihar faced a serious problem. Their produce was ready, but markets were closed, transportation was disrupted, and they had no clear way to reach customers. Amid this uncertainty, a few farmers reached out to us with a simple request:

"Can you help us find customers for our products ?"

What started as an effort to support a few struggling farmers soon became a larger mission.

We realized that while thousands of people from Mithila, Anga, Bihar, Purvanchal, and other parts of India were living in Bangalore and across the country, they were finding it difficult to access authentic traditional food products from their homeland. During Covid, it was even more difficult to get basic food items. The products available in the market often lacked the purity, taste, aroma, and authenticity that people remembered from their childhood and village homes.

With a desire to help both the farmers and our community, we began our journey.

The Challenge

However, the path was far from easy.

One of our biggest challenges was sourcing genuine Katarni Rice and Katarni Chuda (Poha). Although Katarni is one of Bihar's most treasured traditional rice varieties, finding truly authentic products with the original aroma and taste was not easy. We spent months interacting with farmers, visiting cultivation areas, understanding traditional processing methods, and building relationships based on trust and transparency.

After extensive groundwork and persistent efforts, we established a reliable network of dedicated farmers and traditional producers who shared our commitment to purity and authenticity.

This marked the beginning of DevSwaD.

Women at the Heart of DevSwaD

What makes DevSwaD even more special is that it is a 100% women-led operation in Bangalore. From sourcing coordination and quality checks to customer engagement, packaging, and fulfillment, women have been at the heart of every aspect of the DevSwaD journey.

Our Purpose

Since then, DevSwaD has worked with a simple purpose:

🌾 To support farmers by providing them access to wider markets and fair opportunities.
🍚 To help families reconnect with pure, traditional Mithila, Anga, and Bihar food products.
❤️ To preserve the taste, culture, and heritage that generations have cherished.